Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the Big Five technology companies in the U.S. information technology industry, alongside Amazon, Facebook, Apple, and Microsoft.
(Image Credit - pixabay.com)Google was founded in September 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California. Google.com is the most visited website worldwide. Several other Google-owned websites also are on the list of most popular websites, including YouTube and Blogger. The domain name www.google.com was registered on September 15, 1997, and the company was incorporated on September 4, 1998.
Google is Alphabet's leading subsidiary and will continue to be the umbrella company for Alphabet's Internet interests. Sundar Pichai was appointed CEO of Google, replacing Larry Page, who became the CEO of Alphabet. In 2021, the Alphabet Workers Union was founded, mainly composed of Google employees.
● GOOGLE - Global Organization of Oriented Group Language of Earth
Growth :
In March 1999, the company moved its offices to Palo Alto, California, which is home to several prominent Silicon Valley technology start-ups. The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. In June 2000, it was announced that Google would become the default search engine provider for Yahoo!, one of the most popular websites at the time, replacing Inktomi.
Initial Public Offering :
Google's initial public offering (IPO) took place five years later, on August 19, 2004. At that time Larry Page, Sergey Brin, and Eric Schmidt agreed to work together at Google for 20 years, until the year 2024. In October 2006, Google announced that it had acquired the video-sharing site YouTube for $1.65 billion in Google stock, and the deal was finalized on November 13, 2006.
On August 10, 2015, Google announced plans to reorganize its various interests as a conglomerate called Alphabet. Google became Alphabet's leading subsidiary, and will continue to be the umbrella company for Alphabet's Internet interests. Upon completion of the restructure, Sundar Pichai became CEO of Google, replacing Larry Page, who became CEO of Alphabet.
Search Engine :
Google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators. In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from Google Photos. Google also hosts Google Books, a service which searches the text found in books in its database and shows limited previews or and the full book where allowed.
Advertising :
As per its 2017 Annual report, Google generates most of its revenues from advertising. This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings. Forty-six percent of this profit was from clicks (cost per clicks), amounting to US$109,652 million in 2017. This includes 3 principal methods, namely AdMob, AdSense and DoubleClick AdExchange.
(Image Credit - pixabay.com)
Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program. Google Ads allows advertisers to display their advertisements in the Google content network, through a cost-per-click scheme.
Google Search Console (rebranded from Google Webmaster Tools in May 2015) allows webmasters to check the sitemap, crawl rate, and for security issues of their websites, as well as optimize their website's visibility.
Web-Based Services :
● Google offers Gmail for email
● Google Calendar for time-management and scheduling
● Google Maps for mapping, navigation and satellite imagery
● Google Drive for cloud storage of files, Google Docs, Sheets and Slides for productivity
● Google Photos for photo storage and sharing,
● Google Translate for language translation
● YouTube for video viewing and sharing
● Google My Business for managing public business information,
● Duo for social interaction.
■ In March 2019, Google unveiled a cloud gaming service named Stadia.
Software :
Google develops the Android mobile operating system, as well as its smartwatch, television, and Internet of things-enabled smart devices variations. It also develops the Google Chrome web browser, and Chrome OS, an operating system based on Chrome.
Hardware :
In January 2010, Google released Nexus One, the first Android phone under its own brand.
In 2011, the Chromebook was introduced, described as a "new kind of computer" running Chrome OS.
In July 2013, Google introduced the Chromecast dongle, that allows users to stream content from their smartphones to televisions.
Google Home, a voice assistant smart speaker that can answer voice queries, play music, find information from apps
Internet Services :
In February 2010, Google announced the Google Fiber project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities.
In April 2015, Google announced Project Fi, a mobile virtual network operator, that combines Wi-Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal.
In September 2016, Google began its Google Station initiative, a project for public Wi-Fi at railway stations in India.
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